Sony DSC-W100 Brochure (en)

Cyber-shot® Digital Still Camera
The Sony Cyber-shot® DSC-W100 is an ideal camera for starting out right in digital photography, combining the 
quality of 8.1 megapixels and Carl Zeiss® 3X optical zoom, the performance of High Sensitivity mode for great 
low-light shots, the simplicity of on-screen Function Guide for easy setup, and the convenience of 64 MB Internal 
Memory for shooting images in-camera
8.1 Megapixel Super HAD™  CCD 
Higher megapixels gives you 
more detail and definition for 
large prints and cropping in on 
your subject. Sony’s advanced 
Super HAD (Hole Accumulated 
Diode) CCD design allows more 
light to pass to each pixel, 
increasing sensitivity and 
reducing noise.
Large 2.5” LCD Screen 
The DSC-W100 has a bright 2.5” 
LCD screen for setting up and 
viewing images -- with a one 
touch “Play” button that makes it 
quick and easy to view your 
Simple Controls, Function Guide
User-friendly controls and simple 
on-screen Function Guide 
text/icon display help you set up 
camera functions -- and you’ll 
have greater creative freedom to 
adjust color mode (including 
“Natural” for subtle colors and 
“Rich” for more intense colors), 
sensitivity, brightness and image 
High Sensitivity Mode
A new High Sensitivity Mode (ISO 
1250) allows you to shoot with 
great results in low-light conditions 
-- and Sony’s original Clear RAW 
NR™  (Noise Reduction) image 
processing technology helps 
suppress the color noise that can 
accompany high-sensitivity 
Carl Zeiss® 3X Optical/2X Digital 
Zoom/6X Total Zoom
3X Optical Zoom helps the DSC-
W100 bring distant subjects closer 
and lets you frame shots for better 
composition; Sony’s precision 2X 
Digital Zoom provides an 
additional 2X magnification to 
zoom in close without jagged 
Stamina® Battery Power
With its powerful Lithium Ion 
rechargeable battery, the DSC-
W100 can capture up to 360
images -- enough for a week of 
shooting. The compact BC-CSG 
Battery Charger is also supplied for 
battery recharging on the go.
15X Smart Zoom™  Feature  
Sony's Smart Zoom feature lets 
you magnify your subject beyond 
the 3x optical zoom - to 3.8x (5MP), 
4.8x (3MP), even 15x (VGA). By 
intelligently cropping into the 
central portion of the scene, it 
avoids the image distortion of 
other digital zooms.
Capture Images In-Camera
With 64 MB Internal Memory, the 
DSC-W100 allows you to shoot 
without a flash memory card --
then transfer your images to 
optional Memory Stick™  Duo 
media, upload to your computer or 
make prints on your digital printer.
Memory Stick Duo™  Media 
The DSC-W100 has a built-in slot 
for optional Memory Stick Duo™  or 
higher-capacity Memory Stick PRO 
Duo™  media -- the ultra compact 
media for shooting, storing and 
sharing your photo images.