Sony DSC-W55 Brochure (en)

Cyber-shot® digital still camera
In silver, black, pink or light blue, the DSC-W55 is a stand-out choice for style-conscious start-out or step-up camera 
customers who appreciate real value and advanced technology. 7.2 MP imaging, Carl Zeiss® 3X Optical zoom lens and high 
sensitivity combine to capture clear, high-detail images even in low light -- and with up to 380-shot Stamina® battery power, 56 
MB Internal Memory capacity and large 2.5” LCD screen, the DSC-W55 is ideal for family memories at home or on the road.
7.2 MP Super HAD™  CCD 
More megapixels give you more 
detail and definition when you 
make big prints or crop in tight on 
your subject. The advanced Sony® 
Super HAD™  (Hole Accumulated 
Diode) CCD design allows more 
light to pass to each pixel, 
increasing sensitivity and reducing 
Carl Zeiss® 3X Optical Zoom 
Lens Design
A top-quality Carl Zeiss® 3X Optical 
zoom lens design helps the DSC-
W55 bring distant subjects closer 
and lets you frame shots quickly 
for better composition -- a real 
advantage for family sports, 
outdoor fun and travel photos.
Large 2.5” LCD Screen 
The DSC-W55 provides a large, 
bright LCD screen for composing 
shots, checking results, sharing 
your photos on location and 
reading camera setup menus even 
in full sunlight.
High Sensitivity Mode
With high sensitivity of ISO 1000, 
the DSC-W55 gives you better 
shots in low light so you can shoot 
without flash to preserve the 
mood -- great for birthday parties, 
indoor gatherings and candid 
Clear RAW™  Noise Reduction 
The original Sony Clear RAW™  NR 
(Noise Reduction) image 
processing technology helps 
suppress color noise that can 
accompany high-sensitivity 
56 MB Internal Memory
The DSC-W55 allows you to 
capture a large number of images 
without a flash memory card, so 
it’s great for traveling or for quick 
candid snapshots.
Memory Stick Duo™  Media 
The DSC-W55 also has a built-in 
slot for optional Memory Stick 
Duo™  or Memory Stick PRO Duo™  
media -- the compact, high-
capacity storage media that make 
it easily to upload photos to your 
computer or make lab-quality 
prints at home on your Sony 
Picture Station™  digital printer 
(sold separately).
Function Guide Text/Icon 
An on-screen Function Guide 
text/icon display makes it easy to 
learn the camera functions that 
give you greater creative freedom 
to adjust photo settings.
Versatile Color Modes
The DSC-W55 gives you greater 
creative freedom to adjust color 
mode for the creative results you 
want -- with Natural setting for 
subtle colors, Rich setting for more 
intense colors, in addition to 
Monochrome and Sepia color 
Convenient Photo Modes
To adjust quickly for specific 
shooting situations, the DSC-W55 
lets you choose from several 
convenient photo modes: Auto, P-
Auto, and Scene Selections for 
Twilight, Twilight Portrait, 
Landscape, High Sensitivity, Soft 
Snap, Snow, and Beach 
14X Smart Zoom® Feature
The Sony Smart Zoom® feature 
intelligently “crops into” the central 
portion of interest in your photo, 
avoiding the image degradation of 
other digital zooms.
MPEG Movie VX Fine Mode
Stamina® Battery Power
Burst Mode
Picture Motion Browser Software