Canon EOS 5D Mark III Instruction Manual (en)

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w: HDR (High Dynamic Range) ShootingN
About Effects
 
Natural
For images preserving a wide tonal range where the highlight and 
shadow detail would otherwise be lost.
 
Art standard
While the highlight and shadow detail will be better preserved than 
with [Natural], the contrast will be lower and the gradation flatter to 
have the picture look like a painting. The subject outlines will have 
bright (or dark) edges.
 
Art vivid
The colors are more saturated than with [Art standard] and the low 
contrast and flat gradation create a graphic art effect.
 
Art bold
The colors are the most saturated, making the subject pop out and 
the picture look like an oil painting.
 
Art embossed
The color saturation, brightness, contrast and gradation are 
decreased to make the picture look flat. The picture looks faded and 
old. The subject outlines will have bright (or dark) edges.
Art standard
Art vivid
Art bold
Art embossed
Saturation
Standard
High
Higher
Low
Bold outline
Standard
Weak
Strong
Stronger
Brightness
Standard
Standard
Standard
Dark
Tone
Flat
Flat
Flat
Flatter
Each effect will be applied while based on the characteristics of the Picture 
Style currently set.