Canon MARK IV User Manual (en)

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White balance (WB) is for making the white areas look white. Normally, 
the <Q> (Auto) setting will obtain the correct white balance. If natural-
looking colors cannot be obtained with <Q>, you can set the white 
balance manually to suit the respective light source.
1
Press the <B> button. 
(9)
 
Press the <B> button once or 
twice to display the WB on the rear 
LCD panel’s upper right.
2
Select the white balance.
 
Turn the <5> dial to select the WB.
To the human eye, a white object looks white regardless of the type of lighting. 
With a digital camera, the color temperature is adjusted with software to make 
the white areas look white. This adjustment serves as the basis for the color 
correction. The result is natural-looking colors in the pictures.
Setting the White Balance
WB z Card/Image size
Display
Mode
Color Temperature (Approx. K: Kelvin)
Q
Auto
3000 - 7000
W
Daylight
5200
E
Shade
7000
R
Cloudy, twilight, sunset
6000
Y
Tungsten light
3200
U
White fluorescent light
4000
I
Flash use
6000
O
Custom (p.73)
2000 - 10000
P
Color temperature (p.78)
2500 - 10000
About White Balance
 
You can also use the [1 White balance] menu to set the white balance.
 
To set Personal WB, select [PC-*]. To save the Personal WB to the 
camera, use the provided software. If Personal WB has not been 
registered, [PC-*] will not be displayed.
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